Simon Says is an extremely versatile extension that does all the hard and tedious work for you. There are, luckily, a lot of quick and easy ways to get your video captioned and subtitled. This process isn’t for everyone though, and subtitling and captioning each of your videos can be a very time-consuming process. It can even be used artistically as a way to draw audiences in. When it comes to marketing and advertisements, this step is critical in ensuring that viewers don’t click off the video. Do they have trouble hearing? Do they have headphones on? Are they in a crowded area? It’s best to ensure that a video can be watched and enjoyed regardless of environmental or personal impairments. This makes subtitling and captions more important than they’ve ever been.Ĭontent creators never know how or when a consumer will be watching their videos. A study from Statista found that, as of March 2022, over 60% of the digital content audiences in the United States were reported to watch videos on their smartphones while 85% of people who watch videos on Facebook do so with zero sound. It also has major search engine optimization (SEO) benefits. Why are captions and subtitles important?Ĭaptions and subtitles are one of the easiest ways to distinguish amateur video creators from professionals. In the age of social media, closed captioning and subtitles have become more critical than ever for video content creators. This includes subtitles and closed captioning as well. More videos floating around means that each video a creator produces really has to stand out.Įverything from the shooting to the editing to the presentation has to be perfect and meticulously crafted. While this is amazing for consumers, it can be a double-edged sword for video creators. This content more readily available to the public than ever. Today, there are billions of hours of video content.
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